CRM MANAGER – MELILLA
KEY POINTS
CRM Manager role within a growing online iGaming operator
Based in Melilla – relocation required if not already local
Strong focus on retention, loyalty and customer lifecycle strategy
Opportunity to take ownership of CRM strategy, campaigns and budget
ABOUT THE CLIENT
We’re supporting a growing online gaming operator within the regulated Spanish market.
As part of their continued development, they’re looking for an experienced CRM Manager to take ownership of customer retention, loyalty and lifecycle strategy across their online casino offering.
THE BENEFITS
Opportunity to take ownership of CRM and retention strategy
Direct involvement in commercial and customer loyalty planning
Autonomy to build and optimise CRM journeys and campaigns
Fast-paced, results-driven iGaming environment
Career development within a highly competitive digital sector
Competitive salary dependent on experience
THE CRM MANAGER ROLE
As CRM Manager, you’ll be responsible for defining and delivering the customer retention and loyalty strategy, with a strong focus on increasing player activity, repeat engagement, customer satisfaction and lifetime value.
You’ll design and manage multichannel CRM campaigns, automated customer journeys, promotional calendars and segmentation strategies, while working closely with wider teams across marketing, commercial and operations.
You’ll also take ownership of CRM reporting, campaign optimisation, budgeting and ensuring activity remains compliant with Spanish gaming regulations and Responsible Gaming policies.




CRM MANAGER ESSENTIAL SKILLS
Minimum 3 years’ experience managing CRM activity
Strong experience across customer retention and lifecycle marketing
Experience creating and optimising automated CRM journeys
Strong understanding of customer segmentation and personalisation
Experience managing promotions and loyalty programmes
Strong analytical skills with experience monitoring CRM KPIs and campaign performance
Experience working within iGaming, sports betting, eCommerce or another high-frequency digital environment
Degree in Marketing, Business Administration, Economics, Statistics, Engineering or a similar discipline
Willingness to live and work in Melilla
Able to speak fluent Spanish
DESIRABLE EXPERIENCE
Experience working for an online gambling operator regulated in Spain
Previous experience across casino or sportsbook environments
Experience managing VIP and player loyalty programmes
Knowledge of predictive churn modelling
Knowledge of deposit propensity modelsMaster’s degree in Digital Marketing, CRM or Data Analytics
LOCATION
This position is based in Melilla .
Candidates must either already live in Melilla or be fully prepared to relocate. Applications cannot be considered from candidates who are unwilling to relocate.
KEY SKILLS
CRM, iGaming, Online Casino, Customer Retention, Customer Lifecycle, Loyalty, CRM Strategy, Campaign Automation, Segmentation, Personalisation, VIP, Promotions, Responsible Gaming, Customer Analytics, Churn, Customer Lifetime Value, Spain, Melilla
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