Luxury hospitality starts long before a guest arrives. Every search, every click, every interaction and every booking is part of the experience.
We're looking for a Digital Performance & Growth Manager to join our Corporate Marketing & Communications team and help us transform digital engagement into meaningful guest experiences and measurable business growth.
This is not a traditional digital marketing role.
We're looking for someone who combines the mindset of a growth marketer, the analytical skills of a performance expert, and the curiosity of a digital innovator. Someone who thrives on data, embraces experimentation, and is passionate about continuously improving every stage of the guest journey.
Your mission
The Digital Performance Manager is responsible for developing, implementing, and continuously optimising the company's digital performance strategy across all properties. The role drives qualified demand, direct revenue, customer engagement, and digital conversion by leveraging data, technology, CRM, and performance marketing.
The role has end-to-end responsibility for the performance, functionality, and continuous optimisation of the Group's websites and CRM ecosystem, working closely with IT on technology infrastructure, integrations, data protection, and cybersecurity.
What you'll be doing
Own the overall performance, functionality, and continuous optimisation of all Group websites.
Manage the website ecosystem, including CMS, booking engine, integrations, tracking, analytics, and third-party digital tools.
Ensure websites are technically sound, secure, performant, and optimised for conversion and user experience.
Coordinate website development, maintenance, updates,



and enhancements with external developers and internal stakeholders.
Work closely with IT on cybersecurity, hosting, integrations, access management, and technical infrastructure.
Ensure seamless integration between websites, booking engine, CRM, analytics, and other digital platforms.
Who you are
Highly tech-savvy and curious, you are comfortable navigating complex digital ecosystems, understanding how platforms and integrations work, and working closely with IT and technology partners. You actively embrace AI and emerging technologies, with hands-on experience identifying and implementing tools that improve performance, efficiency, personalisation, and the guest experience.
You are commercially minded, naturally curious and passionate about digital innovation. You enjoy turning complex data into clear decisions and believe that the best digital strategies are built through testing, learning and continuous optimisation.
You have experience in digital performance, growth marketing, CRM or e-commerce, ideally within luxury hospitality, travel or premium lifestyle brands.
You have good knowledge of GDPR, data privacy, and data governance principles, particularly in relation to CRM, digital marketing, analytics, and customer data.
You have proven experience using AI tools and applications to enhance digital marketing, analytics, personalisation, automation, or operational efficiency.
This is an opportunity to help shape the digital future of a growing luxury hospitality company.
You'll work across multiple unique destinations, collaborate with experts in Revenue, Sales and Marketing, and play a key role in increasing direct business while creating seamless digital experiences for our guests.
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📌 Digital Performance & Growth Manager - Luxury Hospitality Group (Barcelona)
🏢 Confidential
📍 Barcelona