- We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies
- As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 markets
- Own end-to-end automation creation process, from ideation to execution, across multiple channels (email, push notifications, in-app, SMS…)
- Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right time
- Optimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journey
- Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
- Manage and optimise CRM automations, aligning communications and themes with lifecycle stages and business priorities
- Identify business opportunities and bring them to life together with Marketing, Product, local teams and North American counterparts

Benefits

- Sabbatical leave: Get rewarded for you rhard work with a sabbatical after two years.
- Employee assistance program: Your wellbeing is our priority,



anonymous external support is always available.
- Welcome & anniversary gifts: We’ll send you a little something to celebrate these special occasions.
- Mobility benefits card: Get from A to B on us. Every month you’ll get a mobility budget to try out different transport options.
- Flexible work options: Work as you are and where you want with flexible hours and remote opportunities.
- Talent development: Your growth is important to us. Progress your career with dedicated training courses and regulars development check-ins.
- Birthday off: Celebrate in style with an extra dy off each year.
- Remote work within the EU: Work up to 20 business days every 6 months from all countries in the European Union & Switzerland.

Excellent communication skills in English (other European languages are a plus)Strong project management and stakeholder management skills, with the ability to influence across teams, markets, levels and time zonesAbility to effectively prioritise and manage a diverse set of initiatives in a fast-paced environmentHands-on experience with CRM platforms (experience with Braze is a plus)5+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or integral levelA data-driven mindset, using both quantitative and qualitative insights to inform decisions

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📌 Senior CRM Manager (Barcelona)
🏢 Freenow
📍 Barcelona