We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 markets Own end-to-end automation creation process, from ideation to execution, across multiple channels (email, push notifications, in-app, SMS…) Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right time Optimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journey Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks Manage and optimise CRM automations, aligning communications and themes with lifecycle stages and business priorities Identify business opportunities and bring them to life together with Marketing, Product, local teams and North American counterparts Benefits

Sabbatical leave: Get rewarded for you rhard work with a sabbatical after two years. Employee assistance program: Your wellbeing is our priority,



anonymous external support is always available. Welcome & anniversary gifts: We’ll send you a little something to celebrate these special occasions. Mobility benefits card: Get from A to B on us. Every month you’ll get a mobility budget to try out different transport options. Versátil work options: Work as you are and where you want with flexible hours and remote opportunities. Talent development: Your growth is important to us. Progress your career with dedicated training courses and regulars development check-ins. Birthday off: Celebrate in style with an extra dy off each year. Remote work within the EU: Work up to 20 business days every 6 months from all countries in the European Union & Switzerland. Excellent communication skills in English (other European languages are a plus)Strong project management and stakeholder management skills, with the ability to influence across teams, markets, levels and time zonesAbility to effectively prioritise and manage a diverse set of initiatives in a fast-paced environmentHands-on experience with CRM platforms (experience with Braze is a plus)5+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or global levelA data-driven mindset, using both quantitative and qualitative insights to inform decisions

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📌 Senior CRM Manager (Madrid)
🏢 Freenow
📍 Madrid