Overview

In this Senior SEM Analytics role, you will lead paid search analytics to optimize acquisition across Rover’s global brands. You’ll set the analytical agenda with SEM leaders, Finance, Data Science and Analytics Engineering, while staying hands-on with analysis. You’ll evaluate cross-brand spend, cannibalization, and incrementality to drive growth. You’ll build trusted dashboards, improve attribution, and guide bidding strategy with data-driven recommendations. This position offers impact at scale, a strong cross-functional focus, and an opportunity to shape how Rover uses data to accelerate growth.

Compensaciones / Beneficios

- Long-term incentive plan
- Pension plan
- Private medical insurance
- 25 days PTO
- Meal allowance and versátil compensation plan
- Gym membership

Responsabilidades

- Guide bidding and investment across brands
- Evaluate spend allocation, marginal returns, customer lifetime value (LTV), and payback
- Assess cross-brand cannibalization and identify where additional spend generates incremental growth
- Lead experimentation and incrementality—design and analyze channel tests, geo-split experiments, and multibrand tests
- Choose methods, assess statistical power and uncertainty,



translate results into recommendations
- Strengthen attribution and reporting—reconcile platform and internal measurement, build dashboards
- Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs
- Own the SEM analytics roadmap, identify questions, prioritize by business impact
- Mentor analysts and review SQL and analytical methods, develop reusable tools and documentation
- Balance statistical rigor with business needs

Requisitos principales

- 6+ years of analytics experience with impactful business decisions
- Advanced SQL and strong statistical analysis skills in Python or R
- Proven experimental design and A/B testing experience with causal inference or geo-based methods
- Experience leading large analytical initiatives and influencing strategy across functions
- Clear communicator with ability to influence technical and non-technical audiences

- Strong communication and storytelling
- Cross-functional collaboration
- Mentorship and leadership
- SQL
- Python or R
- A/B testing and experimental design

📌 Lead Data Analyst, Marketing (SEM) (Barcelona)
🏢 Rover.Com
📍 Barcelona