One of our client is looking for a new VP of Sales. You'll take a proven enterprise SaaS platform used by some of Europe's and Latin America's best-known retailers and turn its sales function into a predictable revenue engine. Close the big deals, build the system behind them, and grow the team that runs it.About the companyWe are partnering with an AI-driven B2B SaaS scale-up in retail technology, headquartered in Barcelona. Its platform helps large retail chains engage and retain their customers, and it runs at serious scale across dozens of countries. Its focus on Spanish-speaking markets is a real edge against English-first competitors.What you'll doLead and close Tier-1 enterprise deals (around €300K average contract value) with large retail chains, working with Presales and the CTO on POCs and RFPsDesign and own the end-to-end sales process, from lead generation to signed contract, and cut friction out of the funnelOwn the CRM and sales tech stack (prospecting, engagement, conversational intelligence, BI), plus data quality and adoptionRun a regular forecast with the CRO and CEO, with dashboards on pipeline coverage, conversion, win rate,



cycle length and ARR/NRRManage and coach a team of SDRs and Business Developers through clear KPIs and weekly pipeline reviewsHelp hire the next wave of the team: Sales Ops, Partnerships and more BDsWhat we're looking for6+ years leading B2B SaaS sales teamsA track record closing six-figure enterprise deals with large retailers or similar Tier-1 accountsProfessional fluency in Spanish and English (you'll sell in both)Scale-up experience: you've built process and tooling, not just hit quotaStrong CRM and forecasting discipline, and a coaching-first management styleNice to have: a background in loyalty, promotions, martech, CRM or retail tech, and an existing network in Spain and/or LatAm.What's on offerA competitive base salary, plus commission on new sales and equityA leadership role reporting to the CRO, with direct exposure to the CEO and the BoardFull ownership of process, stack, team and hiring planBarcelona HQ with a flexible schedule (short Fridays), 25 days' vacation, health insurance, training budget and versátil compensation

📌 Vice President Of Sales (Les)
🏢 AI-driven B2B SaaS scale-up
📍 Les