Team: Growth & ExperimentsReports to: Head of Growth & ExperimentsLanguage: English & SpanishWe’re looking for a CRM Lead to turn CRM into a true growth engine for Magnific - not just a communication channel.About MagnificMagnific is a general leader in visual content and AI-powered creativity. Our mission is to democratize design and unlock creative potential at scale.With over 1 million monthly subscribers worldwide, we help individuals and enterprises create, scale and innovate with AI - and we’re at the center of a creative industry being reshaped in real time.The roleThis is a hands-on individual contributor role with end-to-end ownership of CRM: strategy, roadmap, execution and results.You’ll build lifecycle programs that move the metrics that matter - activation, conversion, retention and expansion - and use CRM as a continuous experimentation surface for hypotheses, tests, learning and iteration.- Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement.- Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back.- Set clear success metrics tied to user value, revenue and growth - moving beyond opens and clicks.- Build actionable audience segments using behavioral, product and customer data.- Run a rigorous experimentation program across messaging, journeys and channels, including A/B tests and holdouts.- Use AI throughout the workflow - copy, creative, segmentation, analysis and automation - to increase speed, quality and personalization without adding unnecessary complexity.- Turn campaign and lifecycle performance into business insights and share learnings across the Growth team.- Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging.- Evolve our CRM stack, data flows and operating processes in collaboration with technical teams.What we’re looking for- 3+ years of hands-on experience in CRM, lifecycle or retention marketing,



ideally in a product-led or subscription business.- A growth mindset: you see CRM as a driver of revenue and user value, and measure your work by its impact on business metrics.- Strong analytical skills and confidence using SQL for segmentation and self-serve analysis.- Experience designing automated lifecycle journeys and running structured experiments.- Practical knowledge of email production, including HTML and deliverability fundamentals.- Fluency with AI tools for content generation, analysis and automation, plus a builder mindset for integrating AI into CRM workflows.- High ownership, autonomy and comfort working through ambiguity in a fast-moving environment.- Full professional proficiency in English.Nice to have- Experience in a high-growth consumer or SaaS environment.- Hands-on knowledge of Salesforce Marketing Cloud, including AMPScript.- Experience with product analytics tools and event-based data.- Professional proficiency in Spanish.Why join Magnific?- Own a business-critical function with direct visibility into its impact on growth.- Help shape how a global AI product engages and retains more than one million monthly subscribers.- Work with an ambitious international team of creatives, designers, technologists and AI researchers.- Build in a fast-moving environment where experimentation, initiative and strong execution matter.- Remote or hybrid work model and real flexibility.- Private health insurance- 23 days of vacation + December 24th and 31st off- Day off on your birthday- Flexible hours and work environment- Ongoing learning and development opportunities.- In-house English and Spanish lessons.- Fully stocked office canteen with soft drinks, natural juices, snacks, fruit, and more.- Free lunch at the office.- Subsidy for mental health and psychological support.If you want to build an AI-first CRM function with real ownership and measurable impact, we’d love to meet you.Be Magnific.Magnific is committed to building a diverse and inclusive team. We welcome applications from people of all backgrounds and evaluate every candidate based on their skills, experience and potential.#J-18808-Ljbffr

📌 Crm Lead (Madrid)
🏢 Magnific
📍 Madrid