Agency : Arena Media Madrid

Job Description : The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.

Mission & Responsibilities Createand deliveroptimal Mx, defined as Connection x Context x Content

Work withAudienceArchitect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation

Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists

Recommend optimum content and context based on client, brief and strategy

Deliver overallexperienceand articulation of how channels work together

Input measurement framework, including KPIs and methodology in conjunction with specialistsand Mx measurement teams

Create and present Mx Story to clients

Createthe Mx guidelinesin liaise with relevant internal specialist teams

Ensure quality control on plan recommendationagainst Mx delivery

Provide insightful post campaign optimization

Contribute to the client satisfaction

Ensure optimal Mx delivery

Ensure audience planning and data integrationfrom Mx brief toMxmeasurement





Previous Experience & Industry Background

8+ yearsprofessional experience instrategic planning

Media, Brand

Qualifications &** Languages:

Bachelor’s orMaster’sdegree in Business, Marketing or Advertising

Languages: English (Advanced)

Soft skills & Competencies

Understanding the business

Taking initiative

Focusing on performance

Building collaborative relationships

Media and media planning

Mx Champion (Connection,Context, Content)

Omnichannel

Strong negotiation skills

Elite Programmatic

Data processing and management

Marketing Strategy

Technicalskills

Advertising technologies

Operational performance management tools (e.g. Pilot, Magnitude)

Audience planning tools(e.g. Polaris)

Office software

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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📌 Media Development Team Leader (Madrid)
🏢 Havas Group
📍 Madrid