In this role you will lead digital marketing and communication efforts to elevate brand visibility and support growth for Power Technique South Europe. You’ll guide a team to deliver impactful campaigns across digital channels aligned with corporate and regional priorities. Using data-driven insights, you’ll shape content strategies and drive cross-functional collaboration to deliver measurable impact. A strong hook is the chance to influence regional marketing at a global industrial leader and shape customer-facing initiatives.
Compensaciones / Ventajas
- flexible working arrangements
- pension plan
- health and life insurance
- exclusive product discounts
- seasonal bonuses
- childcare vouchers
Responsabilidades
- Develop and execute annual digital marketing and communication strategies
- Interface between division, sales and marketing/communication teams to feedback on product information and market trends
- Define and monitor KPIs for campaigns and propose corrective actions
- Manage and optimize content across websites, social media, email, and digital advertising
- Organize customer events and coordinate product pages, success stories and pricing updates for strong customer communication
- Create synergies between sales and marketing to maximize ROI of activities
- Maintain and update product databases and digital catalogs
- Conduct competitive benchmarking and market analysis to inform strategy
- Align regional marketing goals with BLMs and their teams
- Launch and manage CRM campaigns and share insights with stakeholders
- Lead, coach, train and manage the team to achieve marketing goals
Requisitos principales
- Bachelor’s or master’s degree in marketing, Communications, Digital Media, or related field
- 5–7 years of experience in digital marketing and communications, preferably in a multinational or industrial setting
- Proficiency in Google Analytics, Adobe Creative Suite, CMS platforms, and CRM systems such as C4C
- Strong project management, analytical, and interpersonal skills
- Multilingual capabilities (Spanish, English, Italian, Portuguese) are a plus
- strong leadership and people management
- excellent communication and collaboration
- analytical mindset
- Google Analytics
- Adobe Creative Suite
- CMS platforms
📌 Regional Digital Marketing & Communication Manager (Castilla y León)
🏢 Atlas Copco
📍 Castilla y León
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