Overview
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In this role, you will lead high-impact regional marketing campaigns (Africa, EE, Balkans, or SWE) by turning data into actionable growth strategies. You’ll partner with performance marketers, data engineers, and analysts to optimize all channels, drive acquisition and re-engagement, and own regional performance targets. You’ll shape strategies across Paid Social, SEM, ASA, and programmatic, while championing A/B testing and cross-functional collaboration to scale impact.
Compensaciones / Ventajas
equity plan
private health insurance
monthly Glovo credit
discounts on transportation and food
gyms memberships
extra time off and remote work options
Responsabilidades
Lead creation, development, and optimization of campaigns for a specific region
Specialize in acquisition, activation, reactivation, and re-engagement via App Campaigns (UAC) and programmatic channels
Apply hands-on, data-driven methods to daily operations to address challenges and hit goals




Collaborate with marketers and analysts across channels to maximize impact
Own performance targets and consistently deliver growth metrics
Share insights and best practices to elevate team performance
Drive continuous optimization through A/B testing and performance analysis
Work cross-functionally with design, local marketing, BI, and Martech to implement winning strategies
Requisitos principales
3-5+ years in performance marketing
Strong focus on Google App Campaigns (preferably UAC) and programmatic
Proven ability to scale campaigns and optimize xqbhyrx acquisition funnels for ROAS
Deep understanding of digital measurement, attribution, incrementality testing, and optimization
Strong analytical mindset and translating data into insights
Experience managing large-scale campaigns and cross-team collaboration
Familiarity with analytics tools: Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, Appsflyer
Excellent communication
Problem-solving
Proactive mindset
Google App Campaigns (UAC)
Programmatic advertising
Paid Social

📌 Senior Performance Marketing Specialist (Barcelona)
🏢 Glovo
📍 Barcelona