Overview
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In this role you will elevate SITA’s presence among senior aviation decision-makers by shaping executive viewpoints on LinkedIn and key industry moments. You will lead a strategically focused program that amplifies leadership voices, thought leadership, and campaigns across social channels. Collaborating with executives, marketing colleagues, and content teams, you’ll ensure authentic, high-impact content that aligns with commercial goals. You’ll operate at the intersection of strategy, storytelling, and data-driven social performance, delivering measurable influence.
Compensaciones / Beneficios
Flex Week: work from home up to 2 days/week
Flex Day: flexible work schedule
Flex Location: up to 30 days/year remote work
Employee Wellbeing: EAP for dependents and Champion Health
Professional Development: LinkedIn Learning
Competitive Benefits: market-aligned benefits
Responsabilidades
Define and run the executive visibility program for the CEO and leadership team on social media and at industry moments
Develop consistent, authentic points of view for each leader with BU presidents and senior leaders
Translate leadership thinking into high-quality LinkedIn posts, articles, responses, and follow-up pieces
Ghost-write, coach and edit executive content to maintain the leader’s voice
Manage the editorial calendar for executive visibility aligned with IT Insights, campaigns, and events




Brief executives for conferences and launches to empower them with a strong point of view
Lead the employee advocacy program to enable authentic sharing of company thinking
Collaborate with thought leadership, content and storytelling teams to create advocacy-ready formats
Own the company LinkedIn channel including editorial strategy and performance management
Lead paid social strategy in collaboration with campaigns and marketing, iterating based on performance
Requisitos principales
Demonstrable experience building/executing executive visibility or senior leadership positioning on LinkedIn in a B2B environment
Strong understanding of LinkedIn as a B2B credibility-building channel beyond broadcasting
Excellent ghost-writing and editing skills to capture a leader’s voice
Experience managing a company LinkedIn channel at a senior editorial level (strategy, planning, xqbhyrx sequencing, performance)
Experience building/leading an employee advocacy program
Strong understanding of B2B content strategy and connections to demand generation, thought leadership, campaigns, and exec communications
Familiarity with paid LinkedIn strategy, formats, targeting, audience segmentation, and performance measurement
Data-literate mindset to track follower growth, reach, engagement, and audience relevance
Strong collaboration skills and ability to work with senior executives with discretion
Excellent written English and ability to produce clear, compelling copy in aviation/tech or similar complex B2B industry
collaboration
discretion
strategic thinking
LinkedIn for B2B
ghost-writing and editing
editorial calendar management

📌 Social Media & Executive Visibility, Senior Consultant (Barcelona)
🏢 Sita - Société Internationale De Télécommunications
📍 Barcelona