Overview

As EMEA Marketing Category Manager, you own the marketing strategy for a strategic Advanced Solutions vendor across Europe, the Middle East and Africa. You act as the primary liaison between the vendor and internal teams to grow channel revenue through integrated campaigns, events and enablement programs. You will translate vendor priorities into a multi-country plan, manage funding, and monitor KPIs to optimize outcomes.

This role combines cross-country execution with data-driven decision making in a fast-moving tech environment.

Responsabilidades

- Own and execute the integrated marketing strategy for a single vendor across EMEA
- Build a deep, trusted relationship with the vendor and secure marketing funding
- Translate vendor priorities into a consolidated, multi-country marketing plan
- Lead cross-functional execution of campaigns, events, and enablement programs
- Use marketing automation tools for targeting and performance tracking
- Define and monitor KPIs such as campaign ROI, partner engagement, and lead conversion




- Analyze performance data to optimize future campaigns and report outcomes
- Present strategic recommendations and insights to internal and vendor stakeholders

Requisitos principales
- 8+ years' experience in marketing, preferably within the IT or technology sectors
- Proven success in vendor relationship management and strategic planning
- Strong project management skills with multi-country coordination experience
- Analytical mindset with a focus on data-driven decision-making and KPI tracking
- Experience marketing data center or enterprise infrastructure solutions is a strong advantage
- Excellent communication and stakeholder engagement abilities
- Proficiency in Microsoft Office; Visio and Project experience preferred
- Fluency in English; additional European languages are a plus
- excellent communication
- stakeholder engagement
- project management
- marketing automation tools
- data-driven marketing
- campaign tracking and KPI analysis

📌 EMEA Marketing Category Manager (Santander)
🏢 Ingram Micro
📍 Santander