About ORTH

ORTH is an AI-powered agronomic advisor used by 300,000+ growers and agronomists across Spain, Mexico, Peru, Colombia, Argentina and Chile. Farmers use it to diagnose crop problems, get treatment recommendations and run their plots with data. We're now scaling our B2B business: selling ORTH Teams and Enterprise to agribusinesses, cooperatives, input distributors and growers' associations. That means building a serious revenue engine, and we want someone to own the machinery behind it.

The role

You'll be the person who turns our go-to-market ideas into working systems and the builder who makes both of them 10x more effective. You'll work directly with the Chief Growth Officer and sit between growth, sales and product. Your job is to design, build and run the B2B acquisition and lifecycle stack — data enrichment, outbound sequencing, CRM, email and retargeting, and the AI automations that glue them together — while keeping our product-led growth motions running and improving for the 300,000+ users already in the app.

What you'll do

- Build the outbound engine. Source, enrich and tier target accounts and contacts (Clay, Apollo, Lusha, Sales Navigator), keep the data clean and flowing into the CRM, and run multichannel sequences (email, LinkedIn, phone, WhatsApp) that feed demos to the sales team.
- Own the CRM and data layer. Keep Customer.io in sync, design the segmentation and scoring that decides who gets which message, and make sure sales always knows who to call next and why.
- Run lifecycle and email marketing. Build and optimize Customer.io campaigns for B2B leads and product users: nurture flows, demo booking sequences, webinar promotion, upsell triggers.




- Maintain and improve our PLG motions. Own the automated journeys that take a new install from download to activation, trial, conversion and retention: onboarding flows, in-app messages, push and WhatsApp, reverse-trial and upgrade triggers, referral and reactivation campaigns. Monitor them weekly, fix what breaks, and iterate on the steps where users drop off.
- Automate with AI. Use LLMs and tools like n8n, Make or Zapier for lead research, personalization at scale, lead qualification, routing and reporting. If a human is doing something repetitive in the funnel, you replace it with a workflow.
- Manage retargeting and paid B2B channels. Build and sync audiences from CRM data to Meta and LinkedIn, and run retargeting that moves leads down the funnel.
- Measure everything. Set up tracking and dashboards (Mixpanel, HubSpot, spreadsheets, whatever gets the answer) so we know what works, from first touch to closed deal, and from install to paying user.
- Experiment constantly. Test messaging, channels, sequences and offers, kill what doesn't work, double down on what does.

What we're looking for

- 3+ years in a GTM engineering, growth ops, RevOps, sales ops or B2B growth marketing role, ideally in a startup or scale-up.
- Hands-on experience building outbound stacks: you've actually configured Clay tables, Apollo searches,



enrichment waterfalls and multichannel sequencers, not just used them.
- Strong CRM skills — including workflows, properties, lead scoring and integrations.
- Experience with a marketing automation / CDP platform (Customer.io, Braze, Iterable or similar), including multi-channel journeys (email, in-app, push, WhatsApp) driven by product events — plus email deliverability fundamentals.
- Comfortable with automation tools (n8n, Make, Zapier) and APIs; you can read documentation, work with webhooks and JSON, and write or adapt scripts when needed. You use AI tools daily and know how to put LLMs inside a workflow.
- Solid grasp of B2B funnels and product-led growth: ICP definition, segmentation, sequencing, activation and conversion metrics, attribution.
- Fluent in Spanish and English (most of our market is Spanish-speaking; the team works in both).
- Builder mindset: you'd rather ship a working v1 this week than write a perfect spec.

Nice to have: SQL or Python; experience with Meta and LinkedIn Ads; exposure to agriculture, agtech or another traditional industry; experience selling to Latin America.

Why join

- Real ownership. You'll build the B2B engine from close to zero and run the PLG engine for hundreds of thousands of users, with budget for the tools you need and a direct line to the person who decides.
- Real impact. ORTH is changing how hundreds of thousands of farmers make decisions; the B2B business is what makes that sustainable.
- A small, senior team where growth, product and engineering actually talk to each other.
- Madrid-based, hybrid, competitive salary and equity.

📌 ORTH GTM Engineer (Madrid)
🏢 aydi
📍 Madrid