Responsibilities * Lead the team that defines HP's worldwide Personal Systems marketing strategy. * Orchestrate the corresponding execution model across Enterprise, SMB, Consumer, and Gaming segments. * Define HP's general PS marketing strategy across segments. * Ensure the strategy is grounded in customer & competitive insights, aligned with the Business-owned 4P plan. * Evolve the strategy in response to business needs, market dynamics, and shifting funding realities. * Co‑own the development of the FY and H2 PS Strategic Marketing Plan. Requirements * Bachelor's degree in Marketing, Business, Management, or related field; MBA a plus. * 10+ years of progressive experience in marketing strategy, planning, and/or go-to-market roles, with at least 3 years in a people‑leadership role in a global/matrix environment. * Demonstrated experience defining and leading multi‑segment marketing strategies (Commercial/B2B and Consumer; Gaming exposure a plus).



* Track record managing large global marketing budgets including partner/Alliance funding, and implementing allocation and cost‑to‑serve frameworks. * Hands‑on experience with closed‑loop measurement, brand preference tracking, and data‑driven optimization. * Comfort with analytics tools (Excel, Power BI, etc.) to interrogate data and drive decisions. * Experience working with senior executives (VP/SVP) and representing marketing in cross‑functional executive forums. Core Competencies Demonstrates expertise in defining and executing multi‑segment marketing strategies, with a strong focus on data‑driven decision‑making and budget management. Proven ability to lead teams in a global environment while collaborating with senior executives and cross‑functional teams. #J-18808-Ljbffr

📌 Senior Manager, Global Marketing Strategy – Planning (Barcelona)
🏢 Jobtailor
📍 Barcelona