Overview As Marketing Operations & Technology Specialist, you optimize and scale DocPlanners core marketing platforms, with HubSpot at the core. You drive operations excellence and contribute to AI-powered transformations to improve efficiency. You act as a bridge between technical execution and marketing strategy, ensuring reliable data flows and platform performance. This role offers the chance to shape how marketing leverages AI and automation at scale, within a globally distributed team. Compensaciones / Incentivos * Healthcare insurance * Wellness support * Generous time off * Local perks (meal vouchers, transport allowances, parental leave) * Career growth and learning opportunities * Global, diverse team and flexible work arrangements Responsabilidades * Configure, maintain, and optimize marketing systems for scalability and performance * Lead AI-powered workflows, agents, and emerging capabilities to automate marketing processes * Manage HubSpot–Salesforce sync, ensuring data integrity and alignment * Develop and refine predictive lead scoring for better prioritization and conversion * Monitor workflows and resolve errors,



especially MQLs and lead routing * Use data enrichment and custom actions in workflows to enhance automation * Document processes, train users on best practices, and maintain CRM data hygiene * Oversee data security, governance, and GDPR compliance for marketing systems * Drive cross-platform integrations and collaborate with data teams and system admins * Stay updated on data and tech changes, evaluating new solutions as needed * Support ongoing improvements to marketing tech and AI initiatives Requisitos principales * HubSpot proficiency (required) * Salesforce experience a plus, especially HubSpot–Salesforce sync * Interest or hands-on experience with applying AI to marketing operations * Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions * Proven ability to manage multiple priorities with attention to detail * Proactive mindset with initiative and follow-through * Strong written and verbal communication in English * Degree in marketing, computer science, business, or related field (unknown) * proactive mindset * strong initiative and follow-through * clear communication * HubSpot * Salesforce * AI in marketing operations

📌 Marketing Operations and CRM Expert (Hubspot) (Córdoba)
🏢 Docplanner
📍 Córdoba