: Omega CRM, a Merkle & Dentsu company, is a leading consultancy specialized in digital transformation and Customer Experience (CX) solutions. We help top-tier brands, educational institutions, and public sector organizations innovate, accelerate their business strategies, and build long-term relationships through advanced technology ecosystems and domain expertise. As a Business Unit Director for Public Sector, Education & Non-Profit, you will serve as a strategic executive leader responsible for full P&L; management within the assigned Business Unit.

This role balances a 360° strategic business vision, a strong sales-driven mindset, and overall delivery excellence—leading high-performing teams, driving business growth, managing strategic vendor alliances (e.g., Salesforce), and expanding key accounts across government agencies, higher education, and non-profit organizations. Main Responsibilities - Develop and implement effective sales strategies tailored to the Public Sector, Education & Non-Profit industries.

- Collaborate with Senior Managers and Managers within the Business Unit to achieve sales targets.
- Track and follow up on business opportunities reported in the Partner Portal.
- Ensure compliance with agreed objectives and the Omega-client promise.
- Drive upselling and cross-selling initiatives across assigned accounts.
- Participate in Steering Committees for enterprise and key accounts.
- Establish productive and professional relationships with key stakeholders in assigned client accounts.
- Negotiate and close complex agreements with enterprise accounts and public institutions.
- Monitor and analyze performance metrics, proactively proposing strategic improvements.
- Prepare monthly, quarterly, and annual sales forecasts.
- Conduct market research to identify new potential clients and business opportunities within the assigned verticals.
- Manage relationships with software vendors (manufacturers) and represent Omega CRM in relevant industry events and forums.
- Provide timely, viable, and effective solutions aligned with client needs.
- Partner with Marketing and Product Development departments to ensure Omega brand consistency.
- Stay up to date with new product and service launches, ensuring the sales team remains informed.
- Lead full P&L; management for the Business Unit, ensuring business profitability, financial control, operational efficiency, and margin targets.
- Direct and manage the complete customer lifecycle (Customer Journey Map), from commercial capture and technical presales (public tenders/RFPs, solution design, estimation, and C-Level presentations) to operational delivery and client success.




- Lead, mentor, and develop cross-functional teams within the Business Unit, overseeing career paths, resource allocation, and team utilization levels.

Requirements & Experience - Proven Experience: +5 years of proven experience in executive leadership, sales management, or business unit management roles, with +10 years of overall experience within consulting or technology sectors related to the Business Unit.

- Sector Expertise: Deep domain knowledge and a proven track record managing business strategy, public procurement processes, RFPs/tenders, and digital transformation initiatives across Public Sector, Education and Non-Profit organizations.
- P&L; & Financial Management: Proven track record in full P&L; ownership, budget control, margin optimization, and managing business performance metrics.
- Client-Facing & Stakeholder Management: Proven experience in client-facing roles, acting as a key point of contact to translate business requirements into viable technical solutions, empathetic to client needs, and ensuring an optimal commercial value proposition.
- Consulting & Enterprise Accounts Background: Solid background in Business and/or Information Systems Consulting, managing and growing key enterprise accounts.
- Ecosystem Expertise: Strong technical background in digital transformation ecosystems, Salesforce platforms (Sales, Service, Marketing Cloud, Education Cloud, Nonprofit Cloud, etc.), and AI integration strategies.
- Educational Background: Bachelor’s degree in Business Administration, Marketing, Computer Engineering, or a relevant technical/business field.
- Languages: Full professional proficiency in English (C1 level minimum). Desirable / Value-Add Skills (Pluses) - Experience with other Salesforce Clouds or complementary digital ecosystem platforms is highly welcome.
- Proven track record leading and driving complex digital transformation projects in international environments.
- Direct experience managing strategic vendor alliances, partner portals, and building strong relationships with Salesforce Account Executives (AEs). What DO WE OFFER - Permanent contract.
- Flexible Schedule.
- We make it easy.
- Balance your professional and personal life.
- Certifications plan.




- Improve your skills and get the official certificate from our main partners.
- Home Office.
- You decide and we support you.
- Flexible retribution (public transport ticket, Ticket restaurtant, …).
- Health insurance.
- OMEGA in action.
- Our commitment to a better society is not just an intention.
- Professional development: Evolve, grow and get where you want to go.

Location: Madrid Brand: Omega Time Type: Full time Contract Type: Permanent About us Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI. Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact. With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain.

We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics. Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia). At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation.

We grow #Together. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a integral scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

📌 Business Unit Director – Public Sector, Education & Non-Profit (Madrid)
🏢 Dentsu Aegis Network
📍 Madrid