Experteer Overview

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As CRM Lifecycle Lead, you will shape and execute automated lifecycle programs to activate, retain, and reactivate users. You’ll work within the Growth team to improve engagement through data-driven segmentation and personalized communications. The role blends strategy, project leadership, and cross-functional collaboration to align initiatives with company OKRs.

You’ll thrive in a fast-paced environment, delivering measurable impact at scale. This is a chance to influence how millions of users interact with Glovo’s app and drive growth.

Compensaciones / Incentivos

- Develop and optimize the communications lifecycle strategy to boost activation, retention, and reactivation
- Lead end-to-end CRM projects from ideation to execution with measurable outcomes
- Own the testing framework, interpret data, and generate insights to improve communications
- Manage cross-functional stakeholders, align roadmaps, and coordinate timelines
- Prioritize initiatives to align with company and team OKRs
- Adapt in a fast-paced environment and drive results while maintaining attention to detail

Responsabilidades





- 5+ years in CRM lifecycle marketing with strong segmentation, journeys, and personalized automated messaging
- Proven ability to manage end-to-end CRM initiatives from ideation to execution
- Hands-on experience with marketing automation tools (Braze preferred; HubSpot, Salesforce)
- Analytical mindset with comfort in datasets and A/B testing frameworks
- Experience collaborating with analysts and data teams to turn data into insights
- Knowledge of HTML and/or Liquid coding
- Experience in a B2C relevant industry (marketplaces/tech/consumer apps/subscriptions)
- Strategic mindset with problem-solving and results-driven approach
- Collaborative, with strong communication and xugodme stakeholder management skills
- Fast learner who adapts to diverse business contexts
- Hands-on attitude to roll up sleeves
- Nice-to-haves: coaching cross-functional teams, AI-assisted campaign optimization, SQL, Braze familiarity
- Education: preferably degree in Business Administration, Economics, Marketing or equivalent (not mandatory)

Requisitos principales

- equity plan
- private health insurance
- monthly Glovo credit
- discounts on transportation, food, and kindergarten expenses
- discounted gym memberships
- remote work two days a week; up to three weeks abroad per year

📌 Lifecycle Lead (Barcelona)
🏢 Delivery Hero
📍 Barcelona