- You are an experienced demand generation marketer with a proven track record of building and executing data-driven marketing strategies that hit ambitious targets
- You know how to move between strategic thinking and getting into the detail of a campaign when it needs your attention
- You have strong stakeholder management skills and can influence cross-functionally without formal authority over every team you work with
- You’re comfortable managing external agency relationships and holding them accountable to performance goals
- You’re motivated by ownership and want ambitious growth in Spain and are excited to help build it
- Strategy and Planning
- Develop and own Clio’s demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth
- Set targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them
- Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities




- Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership
- Campaign Leadership
- Lead the execution of integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events
- Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance
- Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach
- Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message
- Performance and Reporting
- Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain
- Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what’s working
- Turn performance data into

📌 Demand Generation Manager (Banyoles)
🏢 Clio
📍 Banyoles