Senior Brand Marketing Manager (Madrid)

Senior Brand Marketing Manager (Madrid)

19 sep
|
Kenvue
|
Madrid

19 sep

Kenvue

Madrid

Work Location Hybrid
Marketing
Senior Brand Manager Neutrogena Southern Europe
Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Our integral team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. The Senior Brand Manager Neutrogena Southern Europe is responsible for developing and executing innovative advertising and promotional strategies, analyzing market and sales data to optimize brand performance, and guiding agency partners to ensure alignment with overall product strategy. You will also build key partnerships, oversee market research, and drive demand forecasting to enhance competitive market share:
Lead the development and execution of integrated brand and advertising strategies that elevate Neutrogena's market presence, targeting both professional and consumer segments to maximize visibility and engagement.




Collaborate cross-functionally with R&D;, marketing, digital teams, sales, and forecasting to craft innovative campaigns, define product specifications, and accurately predict demand for assigned product lines.
Leverage data-driven insights, emerging market trends, and comprehensive market research initiatives to anticipate consumer needs, validate product concepts, and position Neutrogena as a category leader.
Continuously monitor brand strategy implementation by analyzing key performance indicators and proactively recommending strategic adjustments to ensure alignment with business objectives.
Manage and coordinate cross-functional teams and external agencies to ensure cohesive execution of product packaging, advertising campaigns, trade shows, point-of-purchase materials, pricing, and costing strategies.
Establish and nurture strategic partnerships with medical societies, opinion leaders, consumers, patien

📌 Senior Brand Marketing Manager (Madrid)
🏢 Kenvue
📍 Madrid

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