Job Title End Customer Marketing Specialist Job Description WHAT IS AXIS?
Axis is a fast-growing, innovative IT company with a general footprint. Our products and solution focus on network video surveillance, access control, intercoms, and audio systems based on modern, open technology platforms. We are a Sweden-based company with around 5,000 employees in more than 50 countries. The End Customer Marketing Specialist is responsible for developing and driving our marketing strategy in Iberia to support sales growth, accelerate demand generation, and build strong brand preference across targeted End Customer accounts.
The role requires coordinating across a wide variety of marketing tactics, with a focus on Campaign Management, Digital Marketing, Account-Based Marketing (ABM), Demand Generation, Events, and Content Marketing and a focus on various segments such as Smart City, Critical infrastructure and Business Intelligence and Operational Efficiency.
It is critical to be able to work both strategically (creating marketing plans and managing the territory budget)



and practically (executing daily campaigns with attention to detail). Lastly, you will serve as a key ambassador for the Axis brand and reputation.
Set the strategic territory plan with a 360° understanding of market opportunities, local dynamics in Iberia, and the wider Southern Europe/EMEA strategy
Leverage diverse marketing channels and tactics (digital advertising, content marketing, ABM, webinars, trade shows, proprietary customer events, the Axis Experience Center, etc.)
Identify target audiences and build automated nurture tracks using Salesforce and Pardot (Marketing Cloud Account Engagement)
Follow up and nurture leads to maximize conversion rates, pipeline impact, and marketing ROI
Measure, analyze, and report campaign performance, sharing actionable recommendations with regional leadership regularly
Manage the local marketing budget, vendor contracts, and invoicing in accordance with corporate fina

📌 End Customer Marketing Specialist (Madrid)
🏢 Axis Communications
📍 Madrid