ARE YOU INTERESTED IN A WORKPLACE THAT HAS...
Retirement Savings Matching Plan. Plan for your future with us
This includes an extra day off during the month of your birthday - our gift to you
Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen
Read about ushere (spoiler alert... we are the home of Canada and Spain's #1 Weather applications: The Weather Network , Météo Média , and ElTiempo .)
Why We Need You? GLAD YOU ASKED...
ElTiempo.es is Spain's leading weather platform, with 11M monthly users. Over the next two years, we are shifting from building reach to building depth: turning casual visitors into loyal brand advocates, and defending our organic traffic against AI disruption.
We need to transition ElTiempo.es from a purely functional utility into a trusted daily lifestyle brand. This role owns the full growth loop—from brand perception to habit formation—serving as the bridge between Marketing, Product, IT, and Meteorology. Working closely with our Canada team, you will translate general vision into local execution across brand,



technical SEO and acquisition. We need a brand and growth marketer who knows how to build a daily user habit.
What Is The Day To Day Like:
Core Responsibilities and Focus Areas
Identity & Value Prop : Own the core brand identity, voice, and value proposition across all digital products
Omni-channel Strategy : Develop the overarching marketing strategy—including adoption, usage, reach, and retention goals—to support brand growth.
Loyalty Frameworks : Build the strategic framework and value proposition for community, subscription, and loyalty programs to deepen user engagement.
Market Intelligence : Leverage user research and competitive analysis of the weather market to identify high-growth opportunities.
Go-to-Market (GTM) : Lead brand campaigns, seasonal programs, and GTM product launches. Manage a strategic marketing calendar to align functional teams.
Cross-Functional Collaboration : Partner close

📌 Specialist, Brand and Performance Marketing (Madrid)
🏢 Pelmorex
📍 Madrid