You are an experienced demand generation marketer with a proven track record of building and executing data-driven marketing strategies that hit ambitious targets
You know how to move between strategic thinking and getting into the detail of a campaign when it needs your attention
You have strong stakeholder management skills and can influence cross-functionally without formal authority over every team you work with
You're comfortable managing external agency relationships and holding them accountable to performance goals
You're motivated by ownership and want ambitious growth in Spain and are excited to help build it
Strategy and Planning
Develop and own Clio's demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth
Set targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them
Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities




Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership
Campaign Leadership
Lead the execution of integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events
Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance
Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach
Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message
Performance and Reporting
Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain
Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what's working
Turn performance data into a clear point of view on where to doub

📌 Demand Generation Manager (Madrid)
🏢 Clio
📍 Madrid