MISSION Build accurate and reliable demand forecasts by combining historical sales data, commercial plans, market trends and business insights. The role supports product availability, inventory optimization and commercial performance by creating a shared demand view and facilitating alignment across Supply Chain, Commercial, Finance and Retail teams.
Demand Forecasting and Planning
Develop and maintain short, médium and long-term demand forecasts at the appropriate product, channel and market level.
Review forecast exceptions and adjust demand plans based on quantitative analysis and validated business inputs.
Commercial Collaboration and Business Alignment
Partner with Category Management / Offer, Marketing, Retail, E-commerce and Finance to integrate commercial plans into the demand
Challenge and validate assumptions related to launches, promotions, brand animations, events and other commercial initiatives.
Prepare forecasts for new product launches, key commercial periods, promotional campaigns and brand activations.
Performance Analysis and Continuous Improvement




Track and analyze demand planning KPIs, including forecast accuracy, forecast bias and forecast value added.
Identify forecast gaps, root causes and improvement opportunities by category, brand, SKU and sales channel.
Maintain accurate planning parameters, assumptions and master data in forecasting and ERP systems.
Prepare regular reports and translate complex data into clear insights and recommendations for business stakeholders.
Contribute to process, system and data-quality improvements across the demand planning cycle.
Supply Planning, Logistics, Category Management / Offer, Marketing, Retail, E-commerce, Finance, Data / IT and Business Intelligence teams.
Regional and central Supply Chain teams, including international stakeholders and headquarters teams.
Brands, suppliers and external partners providing commercial, market or planning information.
Strong analytical and numerical skills, with the ab

📌 Multinational Beauty retailer Iberia Demand Planner (Madrid)
🏢 OPTIMAES TALENT SEARCH
📍 Madrid