Own and evolve the brand narrative for Preply's tutor community with the Supply Engagement team
~ Position Preply as a long-term partner in tutors' professional growth
~ Clarify and articulate Preply's value proposition for tutors across personas and maturity stages
~ Ensure consistency between tutor promises and tutor experience
~ Develop long-term educational content initiatives, including content channels, expert series, learning formats, and video programs
~ Build scalable content ecosystems positioning Preply as a leader in online education
~ Partner with educators and internal stakeholders to create high-quality educational content
~ Own budgets and vendor relationships, including agencies and tutor ambassadors
~ Shape communications about AI's role in teaching to build tutor confidence
~ Define and own tutor-brand success metrics, including tutor trust/NPS, top-tier tutor retention, and thought-leadership reach and engagement
~ Partner with Supply/Tutor Success teams on major narrative moments and strategic initiatives Requirements




~10+ years of experience in brand communications aimed at partner marketing in a fast-paced/tech environment
~ Experience building long-term brand initiatives, not just short-term campaigns
~ Ability to think in formats and ecosystems such as content channels, series, and education programs
~ Track record of driving brand impact at scale through influence rather than headcount
~ Working understanding of LLMs and generative AI, including content optimization and scalable content production through drafting, localization, and personalization without losing quality or voice

Demonstrates expertise in brand communications and strategic storytelling, with a focus on building long-term educational content initiatives and community engagement. Proficient in leveraging AI and generative technologies to enhance content production and optimize brand impact.
Brand Communications
Content Optimization
Content Development
Brand Positioning
Educa

📌 Senior Manager, Tutor Brand (Barcelona)
🏢 Jobtailor
📍 Barcelona