Plan, implement, and manage advanced digital campaigns across search platforms
Optimize account structures, keywords, ad creatives, bidding strategies, and budgets
Conduct traffic analysis and cleansing to improve investment quality and efficiency
Analyze performance data, identify trends, and recommend optimization strategies
Configure and manage audience targeting, segmentation, exclusions, and high-value audience activation
Synchronize CRM and web analytics data to support accurate attribution and a 360-degree customer journey view
Manage and optimize Paid Social campaigns across platforms such as Meta Ads and TikTok Ads, if applicable
Design and implement full-funnel Paid Social strategies, if applicable
Set up catalog campaigns, custom audiences, lookalikes, and tracking pixels, if applicable
Manage and optimize programmatic campaigns through DSPs, if applicable
Traffic and launch display, video, and native creative assets in ad servers and DSPs, if applicable
Apply audience-targeting strategies using first-, second-, and third-party data, if applicable




Monitor and optimize programmatic campaigns in real time, if applicable
Manage PMPs and Deal IDs and support premium inventory access and negotiations, if applicable
Monitor brand safety, viewability, and fraud prevention, if applicable
Develop performance reports and attribution analyses
Present recommendations, communicate strategies and results, and maintain direct client relationships
Collaborate within a dynamic, multidisciplinary team
Deliver against campaign objectives and KPIs
Requirements

Highly skilled and experienced Senior Paid Media Specialist
Strong expertise in Search Engine Marketing (SEM)
Key specialization in either Paid Social Advertising or Programmatic Advertising
Advanced campaign management experience across Google Ads and Microsoft Advertising (Bing Ads)
Experience with Search, Display, Demand Gen, Performance Max, Shopping, and Google Merchant Center campaigns
Ability to develop and exe

📌 Channel Expertise Consultant (Madrid)
🏢 Jobtailor
📍 Madrid