Lifecycle Automation & Analytics Lead (Journey Architect) Location: Barcelona (Hybrid)
Department: Customer Experience
Reports to: Customer Experience & Commercial Strategy Director

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Spandex is advancing its integral lifecycle marketing capability and is seeking a Lifecycle Automation & Analytics Lead to design, govern, and optimise our lifecycle architecture across all markets. This senior role ensures customer journeys are structured, data‑driven, quality‑assured, and consistently aligned to integral standards.
You will define the frameworks that guide how lifecycle journeys are built, measured, and improved- driving commercial impact through segmentation, experimentation, and structured governance.

Lifecycle Architecture & Governance




Define and maintain global lifecycle journey blueprints.
Own and evolve the global segmentation framework.
Define lifecycle measurement standards, including A/B testing protocols and control group methodologies.
Drive a test‑and‑learn culture across markets and CRM teams.
Ensure lifecycle initiatives are measurable and linked to commercial outcomes.
Quality Assurance & Activation Standards
Define “ready‑to‑activate” criteria covering targeting accuracy, triggering logic, and brand alignment.
Lead structured performance reviews and continuous optimisation cycles.

Proven experience in lifecycle marketing, CRM, or marketing automation at scale.
Strong analytical capability with the ability to translate data into actionable insights.

📌 Lifecycle Automation (Barcelona)
🏢 Spandex
📍 Barcelona