19 sep
|
Michael Page
|
Madrid
19 sep
Michael Page
Madrid
¿Dónde vas a trabajar?
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Sports and entertainment multinational company.
¿Qué harás en tu nuevo puesto?
- Support the Brand Marketing Director in translating global brand strategy into a focused annual plan, calendar and clear briefs across campaigns, content, partnerships and creators.
- Use audience, market and cultural insight to identify opportunities with new and emerging fan segments and shape strong audience propositions.
- Align teams around priorities, roles, timing and measures, partnering with Brand Identity and Design to ensure every initiative is unmistakably.
- Lead major integral campaigns from audience-led brief through production, integrated rollout, optimisation and evaluation.
- Coordinate delivery across paid, owned, earned, social, digital, broadcast and live channels, working with functional and regional leads to make global ideas locally relevant.
- Manage creative, media and production agencies, protecting creative quality, timing and budget.
- Lead brand and cultural partnership programme, identifying credible collaborators across sport, entertainment, fashion, music, gaming and wider culture.
- Own programme development from partner assessment and proposition through activation, amplification and evaluation, with clear business cases, rights, deliverables and measures.
- Coordinate Social, Communications, Content and Regional Marketing so partnerships reach new audiences and support wider market priorities.
- Lead the strategy and oversee delivery of a coherent global creator and ambassador programme, with clear selection criteria covering audience, geography, cultural relevance, authenticity and brand fit.
- Develop propositions, briefs and content opportunities that give talent credible ways and help non-fans connect with the sport.
- Work with Social and Regional Marketing on amplification and market activation, using consistent meas
📌 Senior Brand Marketing Manager (Madrid)
🏢 Michael Page
📍 Madrid