Overview
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In this role you will drive Iberia’s social media presence for Spain and Portugal while shaping influencer marketing in the region. You’ll own the Iberia content calendar, adapt global campaigns to local markets, and lead performance analysis to optimise reach and engagement. Collaboration with the Global Social Media team and local brand activations will be key to delivering on the brand’s mission. This is a hands-on, creative role in a fast-paced, fashion/retail context with a strong emphasis on data-driven decision making.
Compensaciones / Beneficios
hybrid work
permanent contract
full-time role
collaboration with global team
Responsabilidades
Own and develop the Iberia social media content calendar aligned with general campaigns and local moments
Manage day-to-day social activity across Instagram, TikTok and other platforms including publishing and community management
Write brand-consistent copy reflecting La Redoute tone of voice
Monitor, analyse and report on social performance to optimise engagement and growth
Stay updated on platform trends and best practices to evolve content strategies
Collaborate with the Global Social Media team to localise assets while maintaining brand guidelines
Lead Spain influencer programme and support PR, brand activations and partnerships
Organise and execute brand events and influencer activations, creating and capturing content around events
Requisitos principales
2/3+ years in social media management and content creation
Strong creative portfolio with social-first content
Excellent copywriting and brand tone understanding
Very good knowledge of TikTok and Instagram, xqbhyrx including backend reporting
In-house experience in retail, fashion, or beauty
Proficiency with editing tools (Capcut, Canva, Final Cut Pro) a plus
Creative ideation across channels
Ability to adjust content strategy based on performance data
Experience in fast-paced, trend-driven environments
Highly organised with strong creative vision and attention to detail
Strong communication and ability to lead and execute content solo
strong communication
leadership and initiative
collaboration
Capcut
Canva
Final Cut Pro
📌 Social Media Executive Iberia - Barcelona
🏢 La Redoute
📍 Barcelona
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