Overview
Maximice sus posibilidades de que su candidatura sea seleccionada asegurándose de que su CV y sus habilidades se ajustan al perfil.
In this role you lead the paid search strategy for North America from Barcelona, owning campaigns across Google Ads and Microsoft Ads for multiple business lines. You manage a small team of Search Specialists and align PPC with cross-channel performance goals. You optimize bidding, audiences, GDN, YouTube, and Demand Gen while collaborating with the NAM Marketing team to drive measurable growth. This is a hands-on leadership position shaping a scalable, data-driven paid search program.
Compensaciones / Ventajas
salary 40k–45k plus bonus
full-time permanent contract
hybrid/remote work option
wellness & fun activities
discounts for District and rentals
life insurance and private medical after 6 months
Responsabilidades
Own and manage PPC campaigns across US and Canada for Google Ads and Microsoft Ads
Lead and develop a team of Search Specialists with strategic direction and daily guidance
Develop and execute bidding strategies, including automated and smart bidding
Manage and optimize Audiences, GDN, YouTube, and Demand Gen campaigns
Conduct regular SQR analysis and perform keyword optimization
Improve ad copy,



extensions, and landing page alignment for conversions
Monitor performance, analyze data, and deliver actionable insights
Collaborate with NAM Marketing to integrate paid search into cross-channel initiatives
Manage budget pacing and support forecasting across NAM paid search programs
Stay current on platform updates, industry trends, and best practices
Requisitos principales
4+ years of hands-on paid search experience in Google Ads and Microsoft Ads
Proficiency with SA360 for campaign and bid management
Deep understanding of automated bidding strategies xqbhyrx at scale
Expertise in A/B testing and optimization
Strong SQRs and keyword optimization experience
Data-driven reporting and analytics skills
Experience using automation to improve data, ad copies, and performance
Proven ability to deliver PPC-driven performance improvements
Experience with GA4, CM360, and Adobe Analytics
People management experience or readiness to lead
Excellent communication, project management, and organizational skills
Native or fluent English
leadership
communication
analytical thinking
SA360
Google Ads
Microsoft Ads

📌 Paid Search Team Leader (Barcelona)
🏢 Avis Budget Group
📍 Barcelona