Overview
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As General Content Marketing Manager, you will shape Freightos’ content strategy across products, audiences, and regions to generate pipeline and revenue. You’ll translate business goals into scalable, multi-channel acquisition programs and collaborate with product marketing, growth, SEO, sales, and leadership to drive measurable impact. The role blends strategic planning with hands-on execution in a fast-moving environment, emphasizing experimentation and data-driven optimization. You’ll own content initiatives that support global growth and thought leadership, helping to position Freightos as a market leader.
Responsabilidades
Own Freightos’ global content strategy across multiple products, ICPs, and regions aligning with GTM priorities and revenue goals
Develop content roadmaps and identify growth opportunities from market trends, customer insights, and performance data
Support Growth Managers in ideation, launch, and optimization of integrated GTM campaigns focused on acquisition, engagement, conversion, and revenue impact
Oversee creation and distribution of reports, webinars, customer stories, landing pages, emails, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channels
Ensure consistent messaging,



positioning, brand alignment, and content quality across channels, regions, and buyer journey stages
Design and implement AI-driven content workflows and automation to scale production, translation, and distribution across global markets
Track and optimize performance via data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation
Collaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research to scale thought leadership and campaigns
Requisitos principales
5+ years in content marketing across products, audiences, and regions
Experience in demand generation or integrated campaign management in B2B SaaS xqbhyrx or tech
Proven ability to develop and execute strategic multi-channel content and acquisition programs
Strong GTM, funnel optimization, and content-driven acquisition understanding
Excellent English writing and storytelling; data-driven with strong analytics
Experience editorial planning across multiple products/audiences/regions
Strong project management in fast-paced environments
Hands-on cross-functional collaboration with product marketing, growth, SEO, paid media, design, and sales
Self-starter with ownership and accountability
proactive
strategic thinker
execution-oriented
SEO
A/B testing
marketing automation (e.g., HubSpot)

📌 Global Content Marketing Manager (Barcelona)
🏢 Freightos
📍 Barcelona