Marketing Analytics (Barcelona)

Marketing Analytics (Barcelona)

19 sep
|
Jobrapido
|
Barcelona

19 sep

Jobrapido

Barcelona

Overview

La descripción completa del puesto cubre todas las habilidades asociadas, la experiencia previa y cualquier cualificación que se espera que tengan los solicitantes.

In this senior FP&A; role, you own the B2C marketing economics framework and drive the financial narrative for growth. You partner with Growth Marketing to shape investments, forecast performance, and report to senior leadership, enabling fast, informed decisions. You build scalable models and guardrails that balance growth with ROI across paid, organic, and geo initiatives. This position sits at the heart of Preply’s data-driven growth engine and cross-functional collaboration.

Compensaciones / Ventajas

monthly lessons allowance
Learning & Development budget
health insurance
relocation package to Barcelona
mental health support platforms
Gympass wellness and gym access

Responsabilidades

End-to-end ownership of the B2C marketing economics domain: modelling, forecasting, partnership, and executive reporting




Act as the senior Finance voice in Growth Marketing planning forums; frame investment problems and land decisions
Own the B2C marketing model for paid, organic, and brand; ensure forecast accuracy and link to acquisition, retention, and LTV
Lead monthly/quarterly re-forecasts with driver-based variance narratives
Develop scenario and sensitivity analyses to stress-test ROI under various conditions
Quantify paid vs organic dynamics; define incrementality and inform budget allocation
Lead geo expansion analysis: sizing, investment, ramp, and return thresholds with performance tracking
Build investment frameworks and guardrails; set spend limits and escalation triggers, adjust forecasts in real time
Prepare materials for CMO/CFO-level reviews; translate model outputs into actionable narratives
Lead the B2C marketing work stream in AOP and LRP cycles; own numbers and strategic assumptions
Apply analytical depth and AI: perform channel-level analyses (CAC, LTV, payback) and benchmark; identi

📌 Marketing Analytics (Barcelona)
🏢 Jobrapido
📍 Barcelona

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