We are looking for a Marketing Director for the Portuguese market to take full ownership of the local marketing strategy, team, and contribution to revenue.
This is a senior leadership role where you will define the strategy and ensure it translates into pipeline, revenue, and a strong Factorial brand in Portugal.
What will you be doing?
Own the Portuguese marketing strategy and ensure marketing is directly connected to business and revenue objectives.
Define and execute the strategy across Demand Generation, Content, Brand, Events, and other acquisition channels.
Partner closely with the Sales team to generate and convert high-quality demand, with a strong focus on pipeline, demos, and revenue.
Lead the planning and execution of major marketing campaigns, ensuring strong performance against business objectives.
Develop the long-term marketing strategy for Portugal, identifying the biggest opportunities for growth and defining where Factorial should invest to accelerate the business.
Lead, develop, and coach the local marketing team across Demand Generation, Events, Content,



and Brand.
Work closely with the Content team to develop local content, campaigns, and initiatives that strengthen Factorial's position in the Portuguese market.
Develop and strengthen the Factorial brand and community in Portugal, ensuring we build long-term awareness and relevance alongside short-term demand.
Use data and market insights to continuously evaluate performance, identify opportunities, and make informed investment decisions.
Work cross-functionally with Sales, Marketing Ops, Performance, Product, and central marketing teams to ensure the Portuguese market has the resources and support needed to achieve its goals.
Manage external agencies, freelancers, and partners where relevant, ensuring high standards of execution and accountability. Bring a strong understanding of the Portuguese market, customers, and business ecosystem to Factorial's broader marketing strategy.
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📌 Marketing Director (Barcelona)
🏢 Factorial Hr
📍 Barcelona