Overview

In this role you will elevate SITA’s presence among senior aviation decision-makers by shaping executive viewpoints on LinkedIn and key industry moments. You will lead a strategically focused program that amplifies leadership voices, thought leadership, and campaigns across social channels. Collaborating with executives, marketing colleagues, and content teams, you’ll ensure authentic, high-impact content that aligns with commercial goals. You’ll operate at the intersection of strategy, storytelling, and data-driven social performance, delivering measurable influence.

Compensaciones / Beneficios

- Flex Week: work from home up to 2 days/week
- Flex Day: adaptable work schedule
- Flex Location: up to 30 days/year remote work
- Employee Wellbeing: EAP for dependents and Champion Health
- Professional Development: LinkedIn Learning
- Competitive Benefits: market-aligned benefits

Responsabilidades

- Define and run the executive visibility program for the CEO and leadership team on social media and at industry moments
- Develop consistent, authentic points of view for each leader with BU presidents and senior leaders
- Translate leadership thinking into high-quality LinkedIn posts, articles, responses, and follow-up pieces
- Ghost-write, coach and edit executive content to maintain the leader’s voice
- Manage the editorial calendar for executive visibility aligned with IT Insights, campaigns, and events
- Brief executives for conferences and launches to empower them with a strong point of view




- Lead the employee advocacy program to enable authentic sharing of company thinking
- Collaborate with thought leadership, content and storytelling teams to create advocacy-ready formats
- Own the company LinkedIn channel including editorial strategy and performance management
- Lead paid social strategy in collaboration with campaigns and marketing, iterating based on performance

Requisitos principales

- Demonstrable experience building/executing executive visibility or senior leadership positioning on LinkedIn in a B2B environment
- Strong understanding of LinkedIn as a B2B credibility-building channel beyond broadcasting
- Excellent ghost-writing and editing skills to capture a leader’s voice
- Experience managing a company LinkedIn channel at a senior editorial level (strategy, planning, sequencing, performance)
- Experience building/leading an employee advocacy program
- Strong understanding of B2B content strategy and connections to demand generation, thought leadership, campaigns, and exec communications
- Familiarity with paid LinkedIn strategy, formats, targeting, audience segmentation, and performance measurement
- Data-literate mindset to track follower growth, reach, engagement, and audience relevance
- Strong collaboration skills and ability to work with senior executives with discretion
- Excellent written English and ability to produce clear, compelling copy in aviation/tech or similar complex B2B industry

- collaboration
- discretion
- strategic thinking
- LinkedIn for B2B
- ghost-writing and editing
- editorial calendar management

📌 Social Media & Executive Visibility, Senior Consultant (Barcelona)
🏢 Sita - Société Internationale De Télécommunications
📍 Barcelona