We are seeking a Head of Public Relations to lead the brand's communications strategy and strengthen its presence across integral media, events, and key industry relationships. This is a senior, relationship-driven position - we're looking for someone who already opens doors in the fashion and luxury world, not someone building a network from scratch or focused on day-to-day PR logistics.

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Non-negotiable: prior PR experience outside Colombia - ideally in New York or Paris - at a luxury brand or an agency representing luxury brands, with an existing network that can be activated on day one.

Responsibilities

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- Develop and execute the global PR and communications strategy aligned with brand objectives.

- Build and maintain relationships with top fashion, luxury, and lifestyle media outlets.

- Lead press initiatives, including interviews, features, and editorials.

- Oversee product launch coverage, fashion shows, and key brand events.

- Manage influencer and ambassador partnerships, including gifting and performance tracking.





- Coordinate media events and press activations to strengthen brand visibility.

- Ensure seamless collaboration with creative, marketing, and sales teams.

- Supervise preparation and distribution of press releases, media kits, and lookbooks.

- Monitor and report on media coverage, PR performance, and social impact.

- Manage PR budgets, ensuring strategic allocation of resources.

Requirements

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- Bachelor's degree in Communications, Public Relations, Marketing, or related field.

- 5+ years of experience in PR within the fashion or luxury sector - built outside Colombia, ideally in New York or Paris, at a luxury brand or an agency representing luxury brands (non-negotiable).

- Established, ready-to-activate network of media and influencer contacts in fashion, lifestyle, and luxury markets - someone who can open doors from day one.

- Exceptional writing, communication, and presentation skills.

- Strong organizational and project management abilities. xqbhyrx

- Proficiency in English and Spanish; Italian or French are a strong plus.

PR Director Madrid, Community of Madrid, ES

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