Carrots is a fast‐moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset.
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We're now hiring a Senior User Acquisition Manager to own performance across Google & Meta , engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok .
This is a high‐leverage role: you'll take what's founder‐led today and turn it into a repeatable, capital‐efficient acquisition engine.
WHAT YOU'LL OWN (Your Mission)
Profitably scale paid growth across Google Ads and Meta Ads , hitting +10% MoM growth while protecting payback.
Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‐based bidding, and feed better optimization signals to ad platforms.
Cash discipline & reporting:



treat spend like it's your own; instrument clean weekly reporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in Looker .
Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‐outreach intern.
Creative direction (performance) : brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop.
WHAT SUCCESS LOOKS LIKE (90 Days)
Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema .
Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude .
Playbook: documented testing cadence (weekly) and budget reallo

📌 Senior User Acquisition Manager (Barcelona)
🏢 Carrots
📍 Barcelona