Develop integrated digital strategies aligned with clients' marketing and business objectives
Translate client briefs and business challenges into digital objectives, audiences, channel strategies, customer journeys and measurable KPIs
Recommend digital channel mixes across paid social, search, display, content, email, websites, SEO and other platforms
Partner with Account Managers on quarterly and annual client marketing strategies
Challenge client briefs and assumptions using data, consumer behaviour and market insights
Develop campaign measurement frameworks and define success metrics
Conduct audience, market, competitor and digital trend research
Analyze campaign and platform performance and identify optimization opportunities
Translate data into actionable recommendations for clients and internal teams
Participate in client meetings as the agency's digital strategy subject-matter expert
Present digital strategies, insights and recommendations to clients
Identify digital opportunities and advise clients on emerging digital trends
Develop campaign frameworks across awareness,



consideration, conversion and retention
Define audience segmentation, targeting, messaging and channel roles
Collaborate with campaign implementers and channel specialists
Identify testing opportunities across audiences, messaging, creative, landing pages and channel mix
Explore responsible applications of AI across strategy, research, personalization, content, analytics and optimization
Identify technology and automation opportunities to improve agency workflows
Share digital trends, platform developments and emerging technologies with the agency
Collaborate with Account Management, Creative and Digital teams on strategy, execution and deliverables
Contribute digital strategy and insights to new-business pitches and proposals
Identify cross-sell and upsell opportunities and contribute to new digital products, services and capabilities for Caribbean Ideas
Requirements 3-5+ years of experienc

📌 Digital Marketing Strategist (Sevilla)
🏢 Jobtailor
📍 Sevilla