~ Develop integrated digital strategies aligned with clients' marketing and business objectives
~ Translate client briefs and business challenges into digital objectives, audiences, channel strategies, customer journeys and measurable KPIs
~ Recommend digital channel mixes across paid social, search, display, content, email, websites, SEO and other platforms
~ Partner with Account Managers on quarterly and annual client marketing strategies
~ Challenge client briefs and assumptions using data, consumer behaviour and market insights
~ Develop campaign measurement frameworks and define success metrics
~ Conduct audience, market, competitor and digital trend research
~ Analyze campaign and platform performance and identify optimization opportunities
~ Translate data into actionable recommendations for clients and internal teams
~ Participate in client meetings as the agency's digital strategy subject-matter expert
~ Present digital strategies, insights and recommendations to clients
~ Identify digital opportunities and advise clients on emerging digital trends




~ Develop campaign frameworks across awareness, consideration, conversion and retention
~ Define audience segmentation, targeting, messaging and channel roles
~ Collaborate with campaign implementers and channel specialists
~ Identify testing opportunities across audiences, messaging, creative, landing pages and channel mix
~ Explore responsible applications of AI across strategy, research, personalization, content, analytics and optimization
~ Identify technology and automation opportunities to improve agency workflows
~ Share digital trends, platform developments and emerging technologies with the agency
~ Collaborate with Account Management, Creative and Digital teams on strategy, execution and deliverables
~ Contribute digital strategy and insights to new-business pitches and proposals
~ Identify cross-sell and upsell opportunities and contribute to new digital products, services and capabilities for Caribbea

📌 Digital Marketing Expert (Sevilla)
🏢 Jobtailor
📍 Sevilla