Overview

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As Technical Product Manager in the Marketing Measurement & Data Activation area, you define and drive the data-enablement roadmap across media platforms and measurement partners. You’ll lead tracking implementations with engineering, ensure GDPR-compliant practices, and advise marketing teams on technical feasibility. You’ll own end-to-end data activation, from event specifications to audience segments, while staying ahead of evolving privacy standards. This role puts you at the intersection of data, engineering and analytics to enable accurate, scalable marketing measurement in a global travel platform.

Compensaciones / Ventajas
- hybrid home-office model
- flexible benefits and bonuses
- relocation support
- Coursera access and training
- onboarding program
- career development and internal mobility (eVOLVE)

Responsabilidades
- Define the data-enablement roadmap for media platforms and measurement partners




- Coordinate web and app tracking implementation with engineering
- Collaborate with Legal and Compliance to ensure GDPR alignment
- Lead media tracking and data activation priorities across channels
- Specify event tracking across web and mobile (GA, Appsflyer, GTM, SDKs, Data Layers)
- Build and manage audience segments across Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads and other DSPs
- Audit tracking implementations for accuracy and compliance; establish monitoring processes
- Troubleshoot tracking/tagging issues with development teams
- Conduct analyses to detect tracking gaps and quantify impact
- Document tracking setups, audience definitions, and compliance decisions
- Stay current on new products/features and best practices in media/measurement

Requisitos principales
- 3+ years in analytics implementation, MarTech or AdTech
- Master’s degree in a technical/scientific discipline
- Exper

📌 Performance Marketing Product Owner (Barcelona)
🏢 Jobrapido
📍 Barcelona