Overview

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In this role you drive upstream marketing for Agfa Radiology, translating product capabilities into compelling market narratives for clinical and commercial audiences. You define integral positioning, messaging, and go-to-market strategies for the full DR portfolio, bridging R&D; and commercial teams. You own VOC processes, conduct interviews, and translate insights into actionable collateral and PLPs. You collaborate with regional leaders and campaigns teams to ensure consistent messaging and informed pricing and product roadmap decisions. You will influence executive communications and support growth across regions.

Responsabilidades
- Define and maintain global positioning, value proposition, and messaging architecture for the full DR product portfolio
- Develop Product Launch Plans (PLPs) in coordination with GPM, Sales, and regional Hub Leaders
- Create and maintain sales enablement assets: product briefs,



battle cards, objection-handling guides, and ROI calculators
- Conduct ongoing competitive intelligence on key competitors and emerging OEMs
- Own the VOC (Voice of Customer) process with Global Application: co-run KOL interviews, user research, and clinical advisory board inputs
- Support regional Hub Leaders in customizing global messaging for Tier 1 markets
- Maintain deep understanding of market and clinical trends, customer segmentation, competitor strategy, performance and market share, and pricing and positioning across the DR category
- Serve as the global subject-matter expert on portfolio positioning for executive, investor, and analyst-facing communications
- Partner with the Global Ad&Promo; Leader and Global Digital Marketing Specialist to ensure product messaging is embedded consistently across campaigns, content, and digital channels
- Track competitive win/loss trends and prov

📌 Global Product Marketing Manager (Barcelona)
🏢 Jobrapido
📍 Barcelona