What Is Exoticca?

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Exoticcaisapioneeringonlinetravelagencythathasrevolutionizedtheconception,production,andecommerceoflongdistancedreamtrips.AtthecoreofExoticca'sbrandequityisthecommitmentto"creatinglifemilestones."Webe

Weareaprofessional,dynamic,multiculturalteaminrapidinternationalgrowth,seekingnewpartnerstohelpuscreatethebestandmostforward-thinkingtravelcompanyofourgeneration.

What about the team?

As a key player within the Performance Marketing team, the SEM Specialist will drive profitable growth across all Exoticca markets by leveraging AI, automation, and data-driven decision-making to maximize the return of our multi-million-dollar search marketing program.

Which will be your main responsibilities:
- Global Search Strategy & Campaign Architecture: Design, scale, and optimize large-scale Search campaigns across Google Ads and Microsoft Advertising, leveraging AI-powered campaign frameworks such as AI Max,



Performance Max, Value-Based Bidding, and advanced audience targeting to achieve acquisition and profitability goals.
- First-Party Data & Measurement: Partner with MarTech, Data, and Analytics teams to improve measurement through Offline Conversions, Enhanced Conversions, predictive LTV models, and high-quality first-party data signals that strengthen platform optimization.
- Workflow Automation & Operational Excellence: Continuously improve team productivity by automating campaign creation, reporting, QA, monitoring, and optimization workflows using Google Ads Scripts, APIs, SQL, Google Sheets, and AI assistants such as Claude, ChatGPT, and Gemini.
- Experimentation & Incrementality: Design and execute structured testing roadmaps to evaluate automation, bidding strategies, campaign structures, landing pages, and emerging Search features, ensuring decisions are driven by measurable business impact rather tha

📌 SEM Specialist (Barcelona)
🏢 Exoticca Travel UK
📍 Barcelona