Trade Marketing Manager – HOKA
At Deckers Brands we don’t just create shoes, we create lifestyles. How we continue this journey is down to our 3,000 strong global team, across our brands. As the Trade Marketing Manager Iberia, you will bring the HOKA brand to life across wholesale environments in Iberia, with a primary focus on Spain. You’ll develop and execute consumer-led trade marketing strategies, retail experiences, and seasonal Go-To-Market plans that strengthen brand awareness, build brand distinction, and support commercial growth. You’ll work closely with Commercial, Community, Retail, and key wholesale partners to translate HOKA brand stories and product priorities into compelling consumer touchpoints across in-store, window, digital, and partner channels. You’ll lead trade initiatives, retail activations, and Field Experience teams while continuously identifying opportunities to deepen HOKA’s connection with consumers and communities.
Build HOKA’s brand presence across Iberia by delivering premium wholesale experiences, impactful trade marketing programs, and compelling seasonal brand activations
Bring seasonal brand and product stories to life across wholesale environments, creating consistent and inspiring consumer experiences both in store and online
Translate consumer, retail, and market insights into locally relevant activations that strengthen brand distinction, increase engagement, and support conversion
Champion the HOKA brand across every retail and wholesale touchpoint, ensuring premium execution and a strong connection to running, sport, and lifestyle communities




Develop and execute seasonal trade marketing and Go-To-Market plans in partnership with Commercial and Marketing teams, aligned with brand priorities and business objectives
Partner with key wholesale accounts to identify opportunities that increase brand visibility, product education, consumer engagement, and sell-through
Manage trade marketing investments, external partners, and agency relationships, ensuring effective execution, budget discipline, and measurable return on investment
Collaborate with Commercial, Community, Retail, and Brand Marketing teams to deliver integrated plans across priority cities, including Madrid and Barcelona
Lead, inspire, and develop the Field Experience team and the assistant trade marketing manager, ensuring clear priorities, strong execution standards, and alignment with brand and commercial objectives
Create clear ways of working, calendars, toolkits, and reporting routines that enable high-quality delivery across accounts, partners, and internal teams
Establish measurement frameworks for all initiatives, evaluating performance, capturing learnings, and continuously improving impact
We believe that the company you build is defined by the company you keep. You understand how to balance creativity and innovation with commercial objectives and measurable business outcomes
You have excellent planning, project management,



and communication skills with exceptional attention to detail
You are passionate about creating memorable consumer experiences that strengthen brand affinity and drive growth
Demonstrated experience in trade marketing or related field
Retail footwear, fashion, sporting goods, or lifestyle brand experience is a plus
A strong understanding of omnichannel marketing and consumer engagement strategies
Experience managing marketing budgets
Proficiency in Microsoft Office applications
Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
Extras, discounts, perks & volunteering opportunities – Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development – Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
Hybrid & Versátil Working Environment
We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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📌 Trade Marketing Manager (h/m) (Madrid)
🏢 Deckers Brands
📍 Madrid