Sales & Strategy Planning Manager Spain
Role Mission Reporting to the Sales Director, the SSP Manager Spain is responsible for leading the company’s integrated commercial strategy in the Spanish market, ensuring an effective connection between the business vision, brand priorities, customer reality and commercial execution. Their main responsibility is to translate strategy into actionable, profitable and measurable plans, ensuring sustainable category growth, excellence in commercial planning and cross-functional coordination between Marketing, Sales, Supply Chain and Finance.
Main Responsibilities Commercial strategy and business planning
Define, together with General Management, Sales and Marketing, the annual and multi-year commercial strategy for Spain.
Translate business, brand and category ambitions into clear commercial priorities by channel, customer and product family.
Lead the business planning process, ensuring alignment between growth objectives, profitability, commercial investment and operational capacity.
Anticipate market risks and opportunities, proposing action plans based on data, consumer, shopper and customer insights.
Drive category development across the different channels, ensuring a competitive and relevant commercial proposition aligned with the brand strategy.
Define priorities for assortment, promotion, visibility, innovation and point-of-sale activation.
Support sales teams in building customer plans, providing strategic vision, analysis and commercial selling stories.
Act as a bridge between Marketing, Sales, Supply Chain and Finance, fostering an integrated view of the business.
Ensure that launches, activations, promotions and commercial plans are executed with clear roles,



timelines, resources and follow-up.
Establish performance follow-up routines, identifying deviations and proposing corrective actions.
Promote a culture of simplicity, prioritisation, accountability and data-based decision-making.
The selected person will manage three Category Managers and one administrative support role.
Build capabilities in analysis, category management, commercial planning, cross-functional influence and business orientation.
University degree in Business Administration, Marketing, Economics, Engineering, Sales or similar.
Postgraduate education or an MBA in sales management, marketing, strategy, finance or business management is valued.
Solid experience in FMCG, preferably in food, beverages, FMCG or retail companies.
Previous background in Sales Strategy, Trade Marketing, Category Management, Revenue Growth Management, Key Account Management, Marketing or Sales Management roles.
Deep knowledge of the Spanish FMCG market, distribution channels, customer dynamics and shopper behaviour.
Strong command of commercial planning, category analysis, promotional management, assortment, pricing and commercial profitability.
Advanced data analysis capability, ability to read commercial and financial indicators and build actionable recommendations.
Excel, PowerPoint,



BI tools and commercial performance dashboards.
Native or equivalent Spanish and high level of English, required to interact with local teams (sales teams, customers, etc.) and integral teams.
Strategic vision: ability to connect market trends, brand priorities, customer needs and financial objectives.
Analytical capability: rigour in interpreting complex data, identifying insights and turning them into practical decisions.
Resilience and conflict management: ability to manage tensions between areas, negotiate priorities and remain focused on the overall business interest.
Executive communication: clarity in building messages, selling stories and recommendations for management, commercial teams and international stakeholders.
Sales growth, market share and penetration of priority categories.
Improvement in commercial profitability, margin, mix and promotional efficiency.
Quality and fulfilment of the annual commercial plan.
Level of alignment between Marketing, Sales, Supply Chain and Finance.
Reliability of the commercial forecast and quality of planning.
Organisational Fit and Main Challenges The SSP Manager Spain position is critical to ensuring that the commercial organisation works in an integrated, prioritised and impact-oriented way. It requires a person able to balance strategy and execution, customer vision and brand vision, growth ambition and profitability discipline. The main challenge will be to strengthen the business planning and anticipation capability, improve coordination between areas and turn SSP into a driver of clarity, influence and value generation for the organisation.

📌 Sales & Strategy Manager Spain (Madrid)
🏢 Bel
📍 Madrid