Develop integrated digital strategies aligned with clients' marketing and business objectives
Translate client briefs and business challenges into digital objectives, audiences, channel strategies, customer journeys and measurable KPIs
Recommend digital channel mixes across paid social, search, display, content, email, websites, SEO and other platforms
Partner with Account Managers on quarterly and annual client marketing strategies
Challenge client briefs and assumptions using data, consumer behaviour and market insights
Develop campaign measurement frameworks and define success metrics
Conduct audience, market, competitor and digital trend research
Analyze campaign and platform performance and identify optimization opportunities
Translate data into actionable recommendations for clients and internal teams
Participate in client meetings as the agency's digital strategy subject-matter expert
Present digital strategies, insights and recommendations to clients
Identify digital opportunities and advise clients on emerging digital trends
Develop campaign frameworks across awareness, consideration, conversion and retention
Define audience segmentation, targeting, messaging and channel roles
Collaborate with campaign implementers and channel specialists
Identify testing opportunities across audiences, messaging, creative, landing pages and channel mix
Explore responsible applications of AI across strategy, research, personalization, content, analytics and optimization
Identify technology and automation opportunities to improve agency workflows
Share digital trends,



platform developments and emerging technologies with the agency
Collaborate with Account Management, Creative and Digital teams on strategy, execution and deliverables
Contribute digital strategy and insights to new-business pitches and proposals
Identify cross-sell and upsell opportunities and contribute to new digital products, services and capabilities for Caribbean Ideas
Requirements
~3-5+ years of experience in digital marketing, digital strategy, performance marketing or integrated marketing
~ Agency experience strongly preferred
~ Demonstrated experience developing digital strategies rather than solely executing campaigns
~ Experience across multiple digital channels, including paid social, search, display, social media, content, email, websites and SEO
~ Experience using data and analytics to evaluate marketing performance and develop recommendations
~ Experience presenting recommendations and strategic thinking to clients or senior stakeholders
~ Experience working with cross-functional creative, account management and digital teams
~ Experience across multiple client accounts or industries is an asset
~ Strong strategic and analytical thinking
~ Ability to translate business objectives into marketing strategies
~ Strong understanding of digital consumer behaviour




~ Data interpretation and insight generation
~ Excellent presentation and storytelling skills
~ Strong written and verbal communication
~ Creative problem‑solving
~ Strong research skills
~ Ability to simplify complex digital concepts
~ Cross-functional collaboration
~ Ability to manage multiple clients and priorities
~ Strong understanding of AI and emerging technology
~ Ability to influence without direct authority

Core Competencies
Demonstrates expertise in developing integrated digital strategies that align with client objectives, utilizing data-driven insights to optimize marketing performance across various digital channels. Proficient in audience segmentation, campaign measurement, and presenting actionable recommendations to clients.
Highest-signal resume keywords
Digital Strategy Development
Data Analysis and Interpretation
Cross-Channel Marketing Expertise
Client Presentation Skills
AI and Emerging Technology Understanding
ATS Optimization Keywords
Hard Skills
Digital Marketing
Performance Marketing
SEO
Paid Social
Email Marketing
Content Marketing
Campaign Measurement
Audience Segmentation
Market Research
Data-Driven Recommendations
Soft Skills
Strategic Thinking
Analytical Thinking
Creative Problem-Solving
Cross-Functional Collaboration
Excellent Communication
Industry Keywords
Integrated Marketing
Digital Consumer Behaviour
Campaign Optimization
Client Management
Emerging Digital Trends
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📌 Digital Marketing Expert (Andalucía)
🏢 Jobtailor
📍 Andalucía