Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight - every day, at the speed the industry demands.
We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected.
In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry.
Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well.
Manage supporting agencies, challenge delivery, ensure alignment and control spend.
Own paid media budget allocation across markets, channels, and funnel stages, optimising spend based on performance and priorities.
Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables.
Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement.
ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting.
Provide strategic, data-informed guidance to three internal campaign managers responsible for translating business priorities into major campaigns.
DATA, REPORTING & PERFORMANCE MANAGEMENT
Collaborate closely with the Revenue Operations team, which manages data infrastructure, reporting, and integrations,



to define key KPIs and co-develop marketing performance dashboards.
Analyze available marketing data directly from platforms during ongoing build-out of tracking and attribution systems.
Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact.
Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data-driven insights.
Leverage AI-powered tools and automation thoughtfully to enhance campaign performance without compromising strategic control.
5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets.
~ Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals.
~ Clear decision‑making skills based on data — but able to act even when full data is not yet available.
~ Fluent in English and Spanish (both spoken and written).

Familiarity with AI tools used in campaign optimization, SEO automation, or creative testing.
Understanding of CRM and full‑funnel lead generation strategies.
French, German, Italian) are a plus.
A competitive salary package, with additional legal benefits focused on your well‑being, work flexibility and career growth.
Hybrid working model, with no mandatory days to come to the office.
Ownership over one of the most business‑critical marketing functions.
The chance to build and shape the internal performance setup from the ground up.
What matters is the work, and that the people doing it have what they need to do it well.
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📌 Senior Manager Digital Marketing - SaaS Sant Cugat, Barcelona
🏢 Alpega Group
📍 Barcelona