Specialist Computer Centres, S.L.
, an English multinational company with a strong presence across Europe, dedicated to the development of projects, deployments, and implementation of IT services, is seeking a
Product Marketing & Demand Generation Manager (AI)

Define how SCC’s AI offering is positioned, taken to market, and actively drive demand to build a robust sales pipeline in Spain. This role is a hybrid engine: crafting the narrative (Content Creation) to clearly articulate who the offering is for, what problems it solves, and why customers should choose it, while simultaneously converting that narrative into actionable business opportunities and high-quality leads (Demand Generation). You will ensure our AI portfolio is easy for customers to understand, for sales teams to sell, and for the business to grow.

Key Responsibilities

Positioning & Go-to-Market Ownership
- Own and drive the end-to-end go-to-market strategy for the SCC Spain AI proposition.
- Lead proposition launches, aligning product, sales, marketing, and technology partners (e.g., Microsoft, AWS,



Google Cloud).

Content Creation, Narrative & Messaging
- Own the AI narrative and messaging framework, adapting the general strategy to the local Spanish market.
- Produce compelling, high-quality content across formats: white papers, blog posts, case studies, website copy, and solution briefs.
- Translate complex technical AI concepts (GenAI, ML, automation) into clear, value-driven business language tailored to C-level buyers and IT decision-makers.

Demand Generation & Lead Management
- Design, execute, and manage multi-channel digital campaigns (Webinars, LinkedIn, Email Marketing, SEO/SEM) to generate Marketing Qualified Leads (MQLs).
- Implement Account-Based Marketing (ABM) strategies to target SCC's top-tier existing clients for AI cross-selling.
- Monitor, analyze, and report on campaign performance, pipeline health, and ROI, optimizing tactics to maximize lead conversion into Sales Qualified

📌 Product Marketing (Madrid)
🏢 Scc España
📍 Madrid