Plan, implement, and manage advanced digital campaigns across search platforms

Optimize account structures, keywords, ad creatives, bidding strategies, and budgets

Conduct traffic analysis and cleansing to improve investment quality and efficiency

Analyze performance data, identify trends, and recommend optimization strategies

Configure and manage audience targeting, segmentation, exclusions, and high-value audience activation

Synchronize CRM and web analytics data to support accurate attribution and a 360-degree customer journey view

Manage and optimize Paid Social campaigns across platforms such as Meta Ads and TikTok Ads, if applicable

Design and implement full-funnel Paid Social strategies, if applicable

Set up catalog campaigns, custom audiences, lookalikes, and tracking pixels, if applicable

Manage and optimize programmatic campaigns through DSPs, if applicable

Traffic and launch display, video, and native creative assets in ad servers and DSPs, if applicable

Apply audience-targeting strategies using first-, second-, and third-party data, if applicable

Monitor and optimize programmatic campaigns in real time, if applicable

Manage PMPs and Deal IDs and support premium inventory access and negotiations, if applicable

Monitor brand safety, viewability, and fraud prevention, if applicable

Develop performance reports and attribution analyses

Present recommendations, communicate strategies and results, and maintain direct client relationships

Collaborate within a dynamic, multidisciplinary team

Deliver against campaign objectives and KPIs

Requirements

Highly skilled and experienced Senior Paid Media Specialist

Strong expertise in Search Engine Marketing (SEM)





Key specialization in either Paid Social Advertising or Programmatic Advertising

Advanced campaign management experience across Google Ads and Microsoft Advertising (Bing Ads)

Experience with Search, Display, Demand Gen, Performance Max, Shopping, and Google Merchant Center campaigns

Ability to develop and execute SEM strategies

Experience with account structures, keywords, ad creatives, bidding strategies, and budgets

Ability to conduct traffic analysis and cleansing

Ability to analyze performance data and recommend strategies

Experience with advanced audience targeting, segmentation, exclusions, and activation

Experience synchronizing CRM and web analytics data for attribution For Paid Social: expertise with Meta Ads and TikTok Ads; Pinterest Ads, X Ads, and Snapchat Ads are a plus For Programmatic: experience with DSPs such as Google DV360, The Trade Desk, or Amazon DSP

Strong expertise in trafficking, configuring, and launching creative assets within ad servers and DSP platforms

Experience using first-party, second-party, and third-party data for audience targeting

Experience with real-time optimization, bidding, pacing, frequency management, and campaign KPIs

Experience managing Private Marketplaces (PMPs) and Deal IDs

Knowledge of brand safety, viewability, and fraud prevention solutions





Ability to develop performance reports and attribution analyses

Strong analytical ability and data-driven decision-making

Excellent written and verbal communication skills

Ability to present and defend recommendations and maintain direct client relationships

Ability to collaborate within a multidisciplinary environment

Strong focus on objectives and KPIs

Experience with GA4, CRM integrations, Looker Studio or Power BI, and Google Tag Manager is nice to have

Core Competencies

Demonstrates advanced expertise in Search Engine Marketing (SEM) and Paid Social Advertising, with a strong focus on campaign management, audience targeting, and performance analysis. Proficient in synchronizing CRM and web analytics data to enhance attribution and optimize digital marketing strategies.

Highest-signal resume keywords

Search Engine Marketing (SEM)

Paid Social Advertising

Google Ads

Microsoft Advertising (Bing Ads)

Audience Targeting

Hard Skills

Campaign Management

Traffic Analysis

Performance Data Analysis

Bidding Strategies

Ad Creatives

Keywords Optimization

Real-Time Optimization

Performance Reports

Attribution Analysis

Budget Management

Soft Skills

Excellent Communication Skills

Analytical Ability

Collaboration

Client Relationship Management

Data-Driven Decision-Making

Industry Keywords

Programmatic Advertising

Private Marketplaces (PMPs)

Deal IDs

Brand Safety

Fraud Prevention

Viewability

First-Party Data

Second-Party Data

Third-Party Data

KPI Management

Tools & Technologies

Google DV360

The Trade Desk

Amazon DSP

Meta Ads

TikTok Ads

Google Tag Manager

Looker Studio

Power BI

CRM Integrations

Ad Servers

📌 Channel Expertise Consultant (Madrid)
🏢 Jobtailor
📍 Madrid