Company Description
Publicis Groupe
, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health, Digitas Wysiwyg, Nurun), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Digitas
is our specialized unit in data marketing that enables advertisers to delve into a holistic understanding of consumers, with the ability to create personalized audiences and activate them at scale.

Overview
Digitas
is looking for an outstanding
Senior Advanced Analytics Specialist
with a strong background in
econometric modeling
to join our growing data and analytics team. You will act as our senior modeler for
Marketing Mix Modeling (MMM)
, owning the end-to-end development of econometric models that quantify the impact of media and non-media drivers on business performance,



while also contributing to multi-touch attribution, marketing experimentation, and propensity modeling. You will work closely with multidisciplinary teams, translating complex statistical work into clear, actionable recommendations that uncover opportunities, optimize performance, and drive business growth. Sound like you? Read on.

Responsibilities
- Design, build, and maintain econometric Marketing Mix Models (MMM) that quantify the impact of media and non-media drivers (price, promotions, seasonality, macroeconomic factors) on sales and other business KPIs.
- Model adstock and saturation effects and translate model outputs into budget allocation and optimization scenarios for clients.
- Lead multi-touch attribution (MTA) modeling and help integrate it with MMM into a unified marketing measurement framework.
- Design, execute, and analyze marketing experiments (geo-experiments, holdout tests, incrementality/lift

📌 Senior Advanced Analytics Specialist (Madrid)
🏢 Publicis Groupe España
📍 Madrid