18 sep
|
Jobgether
|
España
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Lead based in Spain.
This role offers the opportunity to shape product marketing strategy across a global portfolio of healthcare technology products.
You will sit at the intersection of Product, Marketing, Sales, Customer Success, Finance, and regional teams to connect product strategy with commercial growth.
The position combines strategic ownership with hands-on execution across positioning, segmentation, pricing, packaging, and go-to-market strategy.
You will use customer, market, competitive, and product insights to sharpen propositions and identify opportunities for adoption and expansion.
The role also supports launches, new-market entry, and the evolution of products across different customer segments and geographies.
Success requires the ability to simplify complex ideas, influence senior stakeholders, and turn insight into measurable commercial outcomes.
This is a high-velocity,
international environment offering significant autonomy and the opportunity to build a scalable product marketing discipline.
Accountabilities
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Lead product marketing across the product portfolio, establishing frameworks, priorities, and ways of working that connect product strategy with customer and commercial outcomes.
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Own positioning, messaging, and value propositions across products, tailoring propositions to different idóneo customer profiles, segments, use cases, and markets.
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Develop and maintain segmentation and ICP frameworks, defining target customers, their needs, and the strongest opportunities for growth.
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Own packaging and bundling strategy, structuring products and capabilities across plans and customer segments to simplify adoption and create opportunities for expansion.
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Co-own pricing and monetisation decisions with Product, Finance, Revenue, and regional teams, incorporating willingness-to-pay, competitive
📌 Product Marketing Lead (España)
🏢 Jobgether
📍 España