Overview

As Senior CRM Manager, you will own CRM end-to-end for Lingokids, shaping personalized communications across email, push, and in-app messaging at a integral scale. You’ll lead automation, AI-driven personalization, and cross-functional collaboration to drive onboarding, conversion, retention, and win-back. This role combines product, data, and design to continuously improve lifecycle programs and deliver measurable impact. You’ll work with Braze and AI tooling to scale creative and copy while upholding privacy and quality standards.

Compensaciones / Beneficios

- Remote-friendly
- Stock options
- Home office setup allowance
- Meal allowances
- Health insurance
- Language lessons

Responsabilidades

- Own and evolve Braze setup (Canvas, journeys, segmentation, Liquid, API campaigns, webhooks)
- Design self-optimising lifecycle automation for onboarding, conversion, retention, and win-back
- Leverage BrazeAI intelligence and predictive suites to optimize timing, channel, and content
- Scale production and personalisation with AI tooling (copy/creative variants, localisation, automated QA)
- Build reusable system components, templates, and documentation to improve speed and consistency
- Collaborate with Data to improve signals (event design, model outputs, audience syncs, reporting)
- Run a continuous experimentation program (A/B, multivariate, holdouts) and apply learnings to journeys




- Own quality and governance (copy, rendering, links, deliverability, consent/privacy)
- Report CRM impact on conversion/retention with actionable insights for non-CRM stakeholders
- Stay current with best practices in lifecycle marketing and AI-assisted CRM

Requisitos principales

- 5+ years in CRM, lifecycle, or marketing automation with hands-on ownership of a marketing automation platform (Braze)
- Deep hands-on experience with Braze (Canvas, Liquid, connected content, API campaigns, catalogs)
- Demonstrated automation/AI in CRM (predictive audiences, AI-generated content/variants, automated localisation/QAs, self-optimising journeys, LLM-based workflows)
- Strong data skills: write SQL, design events, critique model outputs
- Experience with warehouse-driven CRM (Databricks, Hightouch or similar) is a plus
- Working knowledge of HTML/CSS for email and fluency with APIs, SDKs, and integrations
- Genuine test-and-learn mindset; strong privacy and deliverability discipline
- Experience partnering with non-technical stakeholders to turn vague requirements into shipped solutions
- Fluent in English; strong asynchronous communication for a fully remote team

- curious and playful
- strong collaboration with cross-functional teams
- data-driven decision making
- Braze (Canvas, Liquid, connected content)
- SQL
- HTML/CSS for emails

📌 Senior CRM Manager - Automation & AI (Madrid)
🏢 Lingokids
📍 Madrid