You are an experienced demand generation marketer with a proven track record of building and executing data-driven marketing strategies that hit ambitious targets

You know how to move between strategic thinking and getting into the detail of a campaign when it needs your attention

You have strong stakeholder management skills and can influence cross-functionally without formal authority over every team you work with

You’re comfortable managing external agency relationships and holding them accountable to performance goals

You’re motivated by ownership and want ambitious growth in Spain and are excited to help build it

Strategy and Planning

Develop and own Clio’s demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth

Set targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them

Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities

Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership

Campaign Leadership

Lead the execution of integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events

Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance

Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach

Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message

Performance and Reporting

Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain

Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what’s working





Turn performance data into a clear point of view on where to double down and where to pull back

Report regularly to EMEA marketing leadership on progress against targets

Cross-Functional Partnership

Work closely with Sales and Customer Success on lead flow, follow-up, and feedback loops

Represent the Spanish market’s needs in broader EMEA marketing planning

Build relationships with in-market stakeholders to keep campaigns grounded in what the Spanish legal market actually needs

Own the demand generation strategy and budget for the Spanish market

Lead and manage external agency relationships, holding them to performance targets

Direct campaign execution across paid search, paid social, webinars, and events

Own reporting and performance analysis, and use it to drive decisions

Manage cross-functional relationships with Sales, Content, Design, Product Marketing, and Revenue Operations

Build and maintain the campaign calendar and roadmap for Spain

Represent Spain’s needs and opportunities within the broader EMEA marketing strategy

Benefits

Specialized learning and development programs and access to an in-house performance coach

Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor

Access to pay transparency on all of our general roles

Company equity for applicable employees

RRSP-matching in Canada, 401k in the US, and pension plans in Ireland

Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote





Flexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)

Parental leave options for birthing and non-birthing parents A $500 contribution to your child’s RESP

Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program

Virtual and In-person Wellness Programs to support mental and physical health

Paid time for volunteering through our Clio Gives program

$2000 annual counseling benefit for CAD Clions

Proven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic levelStrong communication and stakeholder management skills, with the ability to influence cross-functionally4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast-paced B2B SaaS environmentExperience managing external agencies or vendors, including holding them accountable to targetsExperience working in or with the Spanish market specificallyAbility to plan, prioritise, and execute multiple projects simultaneouslyStrong analytical skills and experience using data to shape marketing strategyGoogle AnalyticsGoogle Ads and LinkedIn Campaign Manager or Meta Ads Manager, at a strategic levelSalesforce or equivalent CRM toolsGoogle WorkspaceLooker or similar reporting and BI toolsAsana or similar project management toolsFamiliarity with CRM systems such as SalesforceExperience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)Experience in high-velocity B2B SaaSLegal industry knowledge or experience within the Spanish legal marketExperience using tools like Salesforce, Asana, and Dreamdata to measure, track, and optimise campaign performanceFamiliarity with AI tools such as Claude or other generative AI platforms for marketing support, content iteration, or workflow efficiency

📌 Demand Generation Manager (Spain) (Madrid)
🏢 Clio
📍 Madrid